Veragouth e Xilema è la definizione attuale di un’azienda protagonista in Ticino da quasi un secolo nel settore della falegnameria e carpenteria edile.
12.10.23
Girondella, between contemporaneity and memory
Video interview with architect Mario Cucinella
12.10.23
School gyms in Gordola and Bellinzona
Large wooden exoskeletons as a paradigm of flexibility
8.9.22
How our technical department works
From drawing to quality finished work. In between, the knowledge of those with direct experience of wood.
30.9.21
Team Veragouth and Xilema
25 professionals including engineers, architects, designers and draughtsman, 4 sector directors and over 70 specialised workers
14.2.21
Veragouth and Xilema adopts Minergie
The top choice in terms of environmental sustainability
15.1.21
Veragouth and Xilema, industrial partners in research projects
Responsibility for the future
9.2.21
Still life for Veragouth and Xilema
Tell us a little bit about yourself and your journey
I am a Still Life photographer and I work between Lugano and Paris. I shoot Still Life for various sectors, from design to fashion, art and culture.
After graduating in 2008 in graphic design at CSIA (Centro Scolastico per le Industrie Artistiche) in Lugano, I attended ECAL (École cantonale d’art de Lausanne), where I combined graphic design with photography, and graduated in 2012. In 2013 I moved to Paris where I worked for several years as Guido Mocafico’s first assistant. I then dedicated myself to the development of my personal practice between art and applied art.
How would you define your photographic practice?
Constant research is essential to my work, which aims to explore the intersection between photography and graphic design.
My education in graphic design has greatly influenced my photographic work. The very methodology I approach a new project with is closely linked to the idea that was passed onto me during these studies; namely that good design is foremost a design that responds to the assignment, in other words, that solves the problem. It will seem trivial but sometimes this fundamental aspect is forgotten by focusing purely on aesthetic solutions. This applies to both applied art and personal work: using these two fields of research and experimentation I constantly nurture and stimulate my work.
My compositions create abstract architectures that represent the innovative and constantly moving spirit of the company.
Embellishing an object through photography, what does that mean to you? What is the added value you give to your photographs?
I like to go in unexpected directions, transforming common objects into something new. This way, the object is able to hold the observer’s gaze a little longer, wondering at something already seen, but without realizing it.
In addition to attention to detail and precise compositional clarity, another aspect that characterizes my practice is the search for an extreme synthesis. When I photograph an object, I tend to remove as many elements as possible, simplifying its shape as much as possible, keeping only the elements necessary for the message I want to convey.
Tell us about your work with Veragouth and Xilema materials
In this collaboration with Veragouth and Xilema it was very important for me to be able to visit the company, and to be able to work closely with the artisans. Together with the Art Direction studio, we decided to work with two fundamental materials for the construction of buildings; wood and iron.
The company staff helped me to work and refine some custom-made elements, for example some wooden shapes with special details and profiles. During this process, I got to know the company and understand how Veragouth and Xilema work with high demanding architects, creating unexpected architectures together.
These elements helped me define the images I would create. In my studio, I have deliberately placed these objects on a glossy black plexiglass surface. This has created very neat black reflections, capable of expressing the artisanal and hi-tech character of Veragouth and Xilema laboratories: the contrast between the black reflection and the wood enhances the qualities of its different varieties (of wood), while the juxtaposition with iron strengthens its hardness and technicality.
My compositions create abstract architectures that represent the innovative and constantly moving spirit of the company.